Serving the message
I realize I've not displayed a commissioned project on this blog for some time. The reason, partly, is I have to get permission as the clients usually own the rights to the artwork. This is a couple advertorials I've done recently. Thanks to the people at Singapore Press Holdings for the project. I do a lot of drawings as a means of self-expression and capturing my daily life and all. But I do need to eat and support a family, so that's where my work as an independent illustrator comes in. When I do work for clients, it's not all about me anymore. I have to listen to what the client's needs are- What's the look and feel they are aiming for, and most importantly, what is the main message they want to convey to their readers. Everything has to be designed to deliver that as clear as possible. At the same time, I have to make it look good (in my eyes and theirs!) So that's where a bit of me comes into the artwork- my preference for colors and shapes and compo...
